Home > Informational > Fire Resilient- Latitudes and Attitudes Facebook Group

Fire Resilient- Latitudes and Attitudes Facebook Group

From Miriam Morrill, USFWS, via Katherine Evatt:

I wanted to let you know about a really awesome Facebook Group that’s focusing on dialogue about fire adapted communities and resilient landscapes.  There’s a mix of members from fire safe councils, private landowners, agency staff, fire scientists and communicators (from around the world) and each of us can post information and or initiate conversations about fire related topics.  The site is not affiliated with one agency or organization.  It’s a neutral environment where we can share and learn.  We’d love to build more members across a wide range of backgrounds that can add to the diversity of conversation, so I’m sharing the info with you.  When I say “we” I’m referring to the current small group of site moderators that include myself (FWS fire management), and reps from DOI Fire/Cohesive Strategy Committee, The Nature Conservancy Fire Learning Network, Prescribed Fire Councils, and Fire Science Consortium.  And, we’re looking to add a few more moderators as well.

A couple of logistic notes.  You have to have a Facebook account to view and or join the group.  We do “approve” membership but it’s only so we have flexibility to drop/block someone if they became really offensive or inappropriate.  Otherwise, the strategy is to be inclusive and to have important conversations that are not always available in other social media venues.  I’ve inserted some text for a draft group moderator/conversation guide that we’re working on.  There’s more to the moderator/conversation guide than what I’ve shared below, but I didn’t want to overwhelm the email.  If you’re interested in seeing the complete draft guide, I’d be happy to send to you.  We’re putting together a highlight/ tip sheet which you may prefer to wait for.  All of these materials will be posted on the site once they’re completed.

You can click on the link to the Facebook Group below or go to your Facebook account and search for the Group called “Fire-Resilient: Latitudes and Attitudes


The Fire Resilient- Latitudes and Attitudes Facebook Group has been established as a global conversation forum. It is a place where fire scientists, managers, and stakeholders can have dialogue about important issues, exchange perspectives, and build a shared pool of knowledge to better affect the things we care about. The more information we have in this “pool,” the better prepared we will be to make decisions and work collaboratively to address wildland fire concerns.  

“The goal of dialogue is not to convince others, or to stay silent to avoid conflict, but to focus instead on contributing to a shared pool of meaning.”  Kerry Patterson

“Real change begins with the simple act of people talking about what they care about.” Margaret Wheatley
“The greatest impact is achieved in engaged networks of influence that share and act on information.” Bernardo Huberman


The goal of this Facebook group is to share global wildland fire information, build a global dialogue, and have crucial conversations that enable a shared pool of knowledge and, subsequently, enhance our abilities to create fire adapted communities and resilient landscapes in the United States and around the world. The general objectives for site content and focus are outlined in the table below. These are loosely based around the successful engagement models of other social media sites that balance information and interaction.


The Facebook moderator goal is to help facilitate effective content sharing and conversations by:
1.        creating a safe and balanced environment
2.        helping build common knowledge through information sharing
3.        engaging members in dialogue to gain a broader perspective on the issues
4.        utilizing crucial conversation techniques to reduce conflicts

Creating the Conversation Environment

Objectives for creating a safe and effective conversation environment include:
1.        providing clear ground rules that members can access and understand
2.        maintaining member privacy
3.        providing clear intent about conversation goals
4.        recognizing the value of others
5.        acknowledging the moderator role
6.        identifying how and when members can contact group administrators or moderators for additional assistance or complaints


This Facebook group has group/site settings that allow discussions to be visible to the public (visitors), but only approved members can post content or comment. The group administrators can change site settings, edit content, and add or drop members as needed to manage the site. Overall site administration rules and settings will be modified based on administrator and member goals. The intent for site administrators is to hold members accountable for the ground rules and or remove members as necessary to maintain group goals and ethics. Members will receive three warnings before being removed from the site, unless the behavior is excessively inappropriate (i.e., physical threats). After a member has been removed from the site, an administrator will send them a private, direct message notifying them of the action and outlining the inappropriate behavior. Ideally, this process should be a last resort; moderators should use crucial conversation techniques where possible to resolve communication conflicts.


Members should not provide personal and or private information they do not want made public. To join a Facebook group, it is not necessary to “friend” other members to view posts and participate in dialogue. The information posted on the group site will not show up on the Facebook “wall” of individual members, but it will be displayed as a direct message and/or sent to their email. Group members are free to make friends with other members and communicate outside of the site, but this is not the focus or a requirement for group participation. Members have the ability to send group messages rather than post directly to the site, but this should be discouraged unless used as a notification for group announcements.  It is prohibited to spam the group site or group members through email or direct message.

Categories: Informational
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